Tom was appointed Director of Corporate Affairs & Sustainability for the island of Ireland business unit in December 2019. In partnership with The Coca-Cola Company, Tom is responsible for protecting and promoting the reputation of the Coca-Cola System across the island of Ireland and leads the sustainability agenda within the business, including governance, communication, packaging strategy and customer partnerships. Tom joined the business from Ibec, Ireland’s largest lobby and business representative group, where he held the role of Director of Retail Ireland. Prior to that, Tom spent four years with the Alcohol Beverage Federation of Ireland (ABFI), where he was at the forefront of representing the brewing sector and wider drinks industry at national and European level. Tom holds a BA in Economics and Geography, and a Masters in Competition Law and Regulation from the National University of Ireland Maynooth, as well as a Diploma in Management from the Dublin Institute of Technology. He is currently a Board member at Re-turn, Ireland’s Deposit Return Scheme operator.