Ulrikke Lien, Founder and CEO of Sensorita

Named as one of Norway’s “40 under 40”, Ulrikke Lien is one of the country’s most exciting young entrepreneurs. She holds a Master of Science in Industrial Economics and Technology Management from the Norwegian University of Life Sciences, and it was her thesis project that led to the establishment of Sensorita, a company with a bold vision: To revolutionize the waste management industry, and get people to start seeing waste as resources. The way to get there, Ulrikke believes, is through technologies like AI. With over 1000 of their signature yellow sensors already installed on skips in several countries and the backing of heavyweights from different sectors in place, Sensorita is ready to turn vision into reality.